The term "Cyber Monday" was coined 12 years ago and has grown to be one of the biggest online shopping days of the year.

“Our Black Friday was probably better than it has ever been," said Doug Chadwick, manager at Myers Drug store.Chadwick says when it comes to running a business in a small town, you have to do extra leg work.

“We have spent a significant amount of time letting people know who we are, what we do, we also send out a small Christmas catalog each year,” said Chadwick.But Cyber-Monday isn't the big money maker for a business like this.

“Cyber Monday is all about online, getting it done, getting a good deal, we’re looking for more of the experience,” said Chadwick. “Our business is to sell in the store, that’s what we look forward to; people coming in and making a relationship and giving a good shopping experience,” said Chadwick.He adds that when it comes to a local store with a smaller social media presence you've got to grab shopper’s attention in different ways.

“We had some giveaway specials on Black Friday to get people in the store and that worked well,” said Chadwick.He also credits a lot of the success of Myers Drug to its downtown location.

“There’s a lot of places to eat, places to shop, people are beginning to live down here, and I think all those things are contributing to downtown doing so well,” said Chadwick.As brick and mortar stores continue to struggle Chadwick says stores with personality will still see happy customers peruse their aisles.