Data Collected in Connection with Ad Serving and Targeting

Data Collected in Connection with Ad Serving and Targeting

We operate in compliance with the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising, www.aboutads.info.

We may use cookies, web beacons and similar technologies, and/or a third-party ad serving software, to automatically collect information about site users and site activity, and we may use this information to, among other things, serve targeted advertisements on this site. The information collected allows us to analyze how users use the site and to track user interests, trends and patterns, thus allowing us to deliver more relevant advertisements to users.

We also may use third-party service providers, to target and serve some of the advertisements you see on the pages of our Site. We may share technical or aggregate information about your interaction with our Site, such as type of pages viewed and categories of interest, from our Site with these service providers for their use in displaying ads on our Site. These providers may use their own cookies, web beacons and similar technologies to collect similar information from our Site. These service providers may use that information, sometimes in conjunction with similar information gathered through other websites, to deliver advertisements on this Site, and on other websites that participate in our service providers' advertising networks, that are tailored to match the perceived interests of consumers. The information obtained by our third-party service providers also may be used to help measure and research an advertisement's effectiveness, or for other purposes.

Unless you affirmatively provide information, the data collected in connection with the ad serving and ad targeting on our Site does not identify you personally and does not include your name, address, email address or telephone number, but it may include device identifying information such as the IP address, MAC address, cookie or other device-specific unique alphanumerical ID of your computer.

The use and collection of information by third-party advertising service providers are governed by the relevant third party's Privacy Notice and are not covered by our Privacy Notice. If you would like more information about the information collection practices of a particular service provider, or if you would like more information on how to opt out of a service provider's information collection practices, go to www.aboutads.info. You can opt out of the use of cookies by DoubleClick, one of our service providers, by visitinghttp://www.google.com/intl/en/policies/privacy. Additionally, many of our advertising service providers are members of the Network Advertising Initiative ("NAI"). You can obtain more information about these advertising service providers' information collection practices, and opt out of such practices (and at the same time opt out of the collection practices of other, or all, NAI members) by following the opt out instructions on the NAI's website at http://www.networkadvertising.org/managing/opt_out.asp. If you would like more information on how to opt out of information collection practices, go to www.aboutads.info.
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