BATTLE CREEK, Mich. — Eating cereal for dinner could pay off for five families willing to take part in a contest sponsored by cereal giant Kellogg.
Kellogg is providing the chance to win $5,000 and a year's supply of cereals by participating.
Starting on Aug. 25, once a week, for five weeks leading up to National Breakfast Day on Sept. 26, families can share how they enjoy their favorite Kellogg's cereal for dinner on Instagram with #KelloggsCerealforDinnerEntry.
"Kellogg's cereals shine as stars of the breakfast table, but morning isn't the only time cereal can bring the fun," said Sadie Garcia, Director of Brand Marketing at Kellogg All Family Cereal in the contest announcement. "Cereal for dinner is a low-prep, low-mess and low-price meal option, so you can spend less time cooking and cleaning and more quality time with your loved ones every week."
Each week, one winner will be randomly selected and the entry pool restarts; cereal for dinner participants should share how they add Kellogg's cereals to their dinner routine to re-enter each week and can enter once a day as many times as possible to increase their chances.
For more information, follow Kellogg on Instagram @KelloggsUS.
Contest rules are posted here.