The Trump Organization is trying out a more affordable hotel line.

Eric and Donald Trump Jr. say their company will launch a hotel chain inspired by their travels with their father’s campaign.

American Idea will be a mid-market chain, starting with three hotels in Mississippi.

While traveling across the country with the now president, the Trump brothers say they got a “crash course in America.”

Shortly before his inauguration, Donald Trump announced he would be handing off his business dealings to his two eldest sons.