SAN ANGELO — H-E-B announced to email subscribers Wednesday morning that its 2018 special edition tote bags featuring the late "Queen of Cumbia" Selena will be available in stores and online Thursday, Dec. 6.
After successfully launching, and selling out of, reusable tote bags featuring Selena in 2017, H-E-B announced the release of the 2018 edition bag.
On its Facebook page in November, the grocery chain announced, "We heard our fans - and are pleased to announce today, on #SelenaDay, we will have a new, limited-edition Selena bag targeted to be available in December! Sign up to be the first to know when the #SelenayHEB bag is available in stores and online - only at selena.heb.com."
Droves of Selena fans lined up in 2017 for an opportunity to purchase the limited edition totes, selling stores out of the product within an hour at some locations. At one point, fans crashed H-E-B's website in a purchasing frenzy. Portions of the proceeds from the sale of the totes were given to The Selena Foundation, according to a 2017 release from H-E-B.
The grocery chain has not given a preview of what image of Selena this year's bag will feature. Bags will be available at all H-E-B, H-E-B plus!, Joe V's and Mi Tienda stores, according to the email announcement.