SAN ANGELO, TX — "Go ahead and tell them its 40 years, but look what radio did to me, it’s horrible," said Chris Ling, broadcasting general manager at KDCD Lonestar 92.9.
He jokes about his years in the radio industry, but he's serious when he says radio is here to stay
"I believe radio is going to be here for a while,” he said. “They said television back in the 30's and 40's was going to kill radio off and it didn't, then they said track tapes were going to kill off radio and it didn't."
Young folk probably think of Fireside Chats and politics when they think of old school radio, but ling says it was more than that.
"Radio when it first started it was both an entertainment medium and an information medium," said Ling. “Now because there's been so many deregulations as far as how many stations owners can own in one market, it’s become a situation where you’re either going to be an information station, or you’re going to be an entertainment station, or you’re just going to be a music station."
Fast forward to 2018, most people are getting their entertainment through the internet.
"There's been some minor negative effects of it but, by and large, what the internet has given us is more outlets in which to send our programming out," said Ling. "If your radio goes out in your app, just go to the app and there we are.”
The internet has given people the ability to stream traditional radio stations on their desktops, and given broadcasters the potential to be creative
"It gives each listener and each individual a cornucopia of different options as far as what they want to listen to," said Ling.
In the next ten years however, radio might be seeing yet another wave of change.
"Depends on the FCC and how they deregulate things,” he said. “They're talking about allowing radio groups to actually own entire markets, so you would have a cumulus or iHeart or some of the bigger operators operate San Angelo."
But Ling says either way radio will find a way to survive, it always has.